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The Next Hour Neuchâtel
Fbg de l’Hôpital 78
2000 Neuchâtel


Hans Wilsdorf founded the Tudor brand in 1946 to offer a range of timepieces at a more modest price than his other brand, Rolex, but with the same high quality. Tudor became famous for its tool watches such as the Tudor Oyster Prince and the Tudor Submariner that were used by both the US and French navies. Today its key timepieces include the Heritage Chrono, the Fastrider, the Tudor Royal, the Black Bay, and the Pelagos.

Tudor owed much of its early success to its affiliation with Rolex but today is prospering as a highly-coveted brand in its own right thanks to great designs and an affordable price point.

Five interesting facts about Tudor

  • Some of the early timepieces for this new brand had Hans Wilsdorf’s name on the dial. There are also versions with the name “Marconi” and “Royal”.
  • In 1952, 30 Tudor Oyster Prince watches went to Greenland with the British Royal Navy on a scientific expedition.
  • A Tudor Prince Submariner was produced for the US Navy from 1964 to 1966 and for the French Navy in the early 1970s to 1984.
  • The Tudor Black Bay offered to the charity auction Only Watch in 2015 went for 300 times its retail price at CHF 375,000.
  • Famous people spotted wearing a Tudor watch include Will Smith, David Beckham, and Lady Gaga.

Brand ID Card

– 1926: ‘The Tudor’ trademark registered
– 1946: ‘Montres Tudor SA’ company registered
Company status: Public limited company
Senior Management: Undisclosed
Number of employees: Undisclosed
Flagship collections:
– Black Bay
– Pelagos
– North Flag
– Glamour
– Style
– Black Bay
– Tudor Royal
– Pelagos
Retail prices in USD: From USD 1,800 USD to 7,000
Annual production: Undisclosed

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