The Next Hour Neuchâtel
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24 January, 2022
Founded in Switzerland’s Le Locle in 1853 by Charles-Félicien Tissot, a gold case fitter, and his watchmaker son Charles-Emile, the father and son team started by producing a large range of pocket watches and pendant watches in gold. Today, the brand has a number of collections including the T-Touch whose functions are activated by touching the sapphire crystal, the Chrono XL, Le Locle Chronometer, and the Heritage to name a few.
Tissot recently unveiled its first connected collection with an in-house operating system and solar movement. Tissot is part of The Swatch Group.
Five interesting facts about Tissot
In the 1960s and ‘70s Tissot created fun collections, especially for teenagers.
In 1999 Tissot produced a rock watch made out of natural stone.
Tissot is the official timekeeper of the famous cycling competition, Le Tour de France.
Actor James Stewart wore a Tissot watch in Hitchcock’s classic movie Rear Window.
Famous people spotted wearing Tissot include Catherine, Duchess of Cambridge, Angelina Jolie, Danica Patrick, Patrick Dempsey, Sarah Bernhardt, Carmen Mirander, Elvis Presley, Grace Kelly, and Nelson Mandela.
Brand ID Card
Established: 1 July 1853 Company status: Public limited company of the Swatch Group Senior Management: Sylvain Dolla,CEO Number of employees: Several thousand Flagship collections:
– Touch Collection
– Heritage Bestseller: Tissot T-Touch Retail prices in USD: From USD 210 to 3,200 (excluding exceptional pieces and limited editions) Annual production: Over 4 million pieces