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23 September, 2021
Based in Lengnau Switzerland, Rado was founded by the Fritz brothers in 1917. By the end of World War II, the factory was one of the largest producers of watch movements in the world.
Today the brand is best recognized for its timepieces made of high-tech materials, and innovating design. Its philosophy is “If we can imagine it, we can make it”. Its recent innovations include an ultra-slim ceramic case, the Esenza Touch crown-less touch technology, a clever travel timepiece with a touch-controlled time zone swap function, and a new chocolate-brown high-tech ceramic. Rado is part of The Swatch Group.
Five interesting facts about Rado
In 1993, Rado introduced a new ceramic made with titanium called Cermet and in 1999 the brand introduced a patented plasma ceramic that had a metallic glow without the use of any metal.
The brand’s Esenza Touch doesn’t have a crown and can be set by simply touching or swiping the dial.
Rado has a love for tennis and is the Official Timekeeper at 17 tournaments around the world.
Rado’s ambassadors include Tang Wei, Hrithik Roshan, Lisa Ray, Agnieszka Radwanska, and Zulia Peresild.
Rado has received over 35 design awards and also runs a worldwide Rado Star Prize for up-and-coming young designers.