The Next Hour Neuchâtel
Fbg de l’Hôpital 78
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23 June, 2021
Georges Édouard Piaget set up his first workshop on his family’s farm in La Côte-aux-Fées in 1874, making high-precision movements for the most prestigious brands of the day. In 1943 the company was registered under the Piaget name and started producing its own timepieces. Piaget has marked watchmaking history with its mastery of world record-breaking ultra-thin timepieces, coin watches, shaped cases, cuff watches, and stone dials.
Today it belongs to the Compagnie Financière Richemont S.A. and produces both watches and jewelry.
Five interesting facts about Piaget
The most expensive Piaget watch ever produced was the Emperador Temple, costing $3.5 million.
In 2010, Piaget set a double record for the world’s thinnest self-winding movement and thinnest self-winding watch.
Piaget only started producing jewelry in the 1960s, which now represents a third of its business.
Piaget’s chairman, Yves Piaget, has a rose named after him.
In the movie Jackie about the life of Jackie Kennedy, actress Natalie Portman wore a jade and gold Piaget watch that actually belonged to the famed First Lady.
Brand ID Card
Established: 1874 Company status: Public limited company of the Richemont group Senior Management: Chabi Nouri, CEO Number of employees: 1,100 Flagship collections:
– Limelight Gala
– Piaget Polo
– Black Tie Bestsellers:
– Piaget Polo
– Possession Retail prices in USD: From 4,500 USD to 88,500 (excluding exceptional pieces and limited editions) Annual production: 25,000 pieces