The Next Hour Neuchâtel
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21 September, 2021
Norqain is a family business that was founded in 2018 by Ben Küffer. The company is based in Nidau, in the heart of the Swiss watchmaking industry. The young brand already has three collections – Adventure, Freedom, and Independence – and recently announced the news of a strategic long-term partnership with movement manufacturer Kenissi for its own exclusive manufacture calibers.
In 2020 the first two exclusive calibers arrived with a three-hand movement and a GMT function. Each Norqain timepiece features a “NORQAIN” plate on the side of the case that can be customized with a word or date of importance to the client, as a reminder to the watch’s owner to live life to the fullest.
Five interesting facts about Norqain
Ben Küffer’s father Marc is on the board of directors. Küffer Senior has over 45 years of experience working in the watch industry and spent 25 years on the board of the Swiss Watch Industry Association.
The Norqain logo is comprised of two side-by-side “N”s and symbolizes a mountain peak.
The Swiss Alps have always inspired the brand and an adventurous mountaineering spirit is rooted in Norqain’s DNA.
The Küffer family has been working in the watch industry for over four decades.
Theodore Schneider, former owner of Breitling, and Swiss hockey legend and Stanley Cup winner, Mark Streit, are also on the board of directors of the brand.
Brand ID Card
Established: 2018 Company status: Independent family company Senior Management:
– Ben Küffer, CEO
– Marc Küffer, Chairman of the Board Number of employees: 15 Flagship collections:
– Independence Bestsellers:
– Freedom 60 Chrono
– Adventure Sport Chrono
– Adventure Sport Retail prices in USD: From USD 1,650 to 4,490 Annual production: Around 4,000 pieces