The Next Hour Neuchâtel
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21 June, 2021
MB&F stands for Max Büsser and Friends and was founded by Max Büsser in 2005.
The concept of the brand is to create timepieces that combine traditional watchmaking of the highest craftsmanship with futuristic designs to challenge the way we read the time. The brand showcases its timepieces through retail stores worldwide as well as in its M.A.D. (Mechanical Art Devices) galleries. The idea was to give all of the company’s creations an appropriate platform by placing them in an art gallery alongside various forms of mechanical art created by other artists, rather than in a traditional retail store. The company prefers to call its creations “Horological Machines” rather than watches.
Five interesting facts about MB&F
As a child, Max Busser wanted to design cars but the schooling was too expensive so he went to engineering school to study microtechnology instead.
Max Busser funded the development of his business by pre-selling watches based on a simple drawing.
The first M.A.D. Gallery opened in Geneva in 2011. Today there are four galleries around the world in the cities of Geneva, Taipei, Dubai, and Hong Kong.
The company loves to co-create timepieces with other brands and has worked with L’Epée 1839, Reuge, Caran d’Ache, and H. Moser & Cie.
MB&F has won numerous international awards, including five different prizes from the Grand Prix d’Horlogerie de Genève.
Brand ID Card
Established: 2005 Company status: Independent company Senior Management: Maximilian Büsser, CEO, Founder & Creative Director Number of employees: 27 Flagship collections:
– Horological Machines
– Legacy Machines
– Performance Art
– Co-Creations Bestsellers:
– LM Perpetual
– HM10 Bulldog Retail prices in USD: From USD 60,000 to 400,000 Annual production: 220