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21 September, 2021
Longines started life in Saint-Imier, Switzerland in 1832. Founded by Auguste Agassiz, the company made a name for itself making pocket watches that were hugely successful in the United States.
From the very beginning, the brand has been linked to horseracing, promoting its chronographs in equestrian circles by timing races. The company is highly respected in the aviation field as well, and in 1919 became the official supplier for the International Aeronautical Federation. Longines continues to be active in both areas today. The company is owned by The Swatch Group.
Five interesting facts about Longines
The company’s winged hourglass logo is the oldest registered trademark for a watch company.
The origin of the name Longines means long meadows.
After completing his first non-stop solo flight across the Atlantic in 1927, famous American pilot Charles Lindbergh designed a navigational instrument to calculate the longitude, made for him by Longines.
A Longines watch belonging to Albert Einstein sold for USD 596,000 at auction, making it the highest price ever fetched for a Longines timepiece.
Famous people spotted wearing Longines include Humphrey Bogart, Audrey Hepburn, Simon Baker, Aishwarya Rai Bachchan, and Kate Winslet, among others.
Brand ID Card
Established: 1832 Company status: Public limited company of the Swatch Group Senior Management: Matthias Breschan, CEO Number of employees: Over 1,000 (mostly in Switzerland) Flagship collections:
– The Longines Master Collection
– Conquest V.H.P.
– La Grande Classique de Longines
– The Longines Elegant Collection
– Heritage Bestsellers:
– Women’s model : La Grande Classique de Longines
– Men’s model: The Longines Master Collection Retail prices in USD: From USD 750 to 16,750 Annual production: Undisclosed