The Next Hour Neuchâtel
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25 January, 2022
De Bethune was founded in 2002 by David Zanetta, an art and watch collector, and Denis Flageollet, the fourth generation of a family of watchmakers. Together they have built one of the most prestigious, high-end Swiss watch brands, focusing on improving horology in terms of both precision and aesthetics in the spirit of the great 18th century master watchmakers.
The brand counts 27 in-house movements, has unveiled 30 world premier innovations, and has filed numerous patents. Its motto is “Not doing more, but instead doing better”.
Five interesting facts about De Bethune
The company is named after French nobleman and watchmaker Chevalier de Bethune, who is best remembered for his invention of an escapement for pocket watches and clocks in 1727.
De Bethune watches often feature stunning blued titanium elements that are achieved by meticulously heating titanium until it turns to this bright blue color.
Denis Flageollet has also spent time restoring antique timepieces and clocks at the watchmaking museum in Le Locle.
All De Bethune’s watch components are designed, developed, and produced in-house.
50% of the brand’s watches don’t feature a logo or the brand’s name on the dial as its co-founders consider that their clients purchase a timepiece for their love of watchmaking, not for a brand name.
Brand ID Card
Established: 2002 Company status: Independent company Senior Management:
– Denis Flageollet, Founder & Master Watchmaker
– Pierre Jacques, CEO Number of employees: 30 Flagship collections:
– Dream Watch Bestsellers:
– DB25 Starry Varius
– DB28 Retail prices in USD: From USD 43,000 to upwards of 400,000 Annual production: 165