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The Next Hour Neuchâtel
Fbg de l’Hôpital 78
2000 Neuchâtel


Casio was founded by Tadao Kashio in Tokyo in 1946. The company started out making microscope parts and gears before venturing into electric calculators in the 1950s and digital quartz watches in the 1970s with the Casiotron.

Casio’s watch department experienced exponential growth in the 1980s largely thanks to the introduction of its G-Shock in 1983, which was the world’s first shock-resistant watch. This was followed by the Baby-G in 1994. Both models remain extremely popular today thanks to their great designs and robustness.

Five interesting facts about Casio

  • Michael J. Fox wore a Casio CA53W Twincept Databank in his role as Marty McFly in Back to the Future. The watch was water-resistant to 50 meters and featured an alarm, stopwatch, calculator, and calendar (for time travel purposes)!
  • Casio was already experimenting with smartwatch features back in the 1990s with the VDB-1000 that had a touchscreen, a built in phonebook, organizer, and notepad.
  • The first G-Shock was conceived for construction workers.
  • Today’s G-shocks have to pass the “triple-ten” test that includes water-resistance to 10 bar (or 100 meters), a 10-year battery life, and the ability to survive a 10-meter drop.
  • Famous people spotted wearing a Casio watch include Prince Harry, Kanye West, Keanu Reeves, and Tom Cruise.

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