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Cartier

Cartier was founded in Paris in 1847 by Louis-Francois Cartier, when he took over his master’s workshop. This prestigious French Maison is often referred to as “The jeweler of kings and the king of jewelers” as it has always been a favorite among the world’s crowned heads and nobility.

The company has a number of iconic pieces including the Tank, the Santos and is credited with the invention of the mystery clock. The company is owned by the Compagnie Financière Richemont S.A.

Five interesting facts about Cartier

  • In 1914, Pierre Cartier purchased the brand’s New York Fifth Avenue boutique for 100 dollars and a Cartier double-stranded pearl necklace (for the wife-to-be of the previous owner, millionaire Morton Plant).
  • Alfred Cartier produced the first-ever wristwatch for men in 1904 when his friend, Brazilian aviator Alberto Santos-Dumont, was looking for a timepiece that would be more practical while flying than his pocket watch. The result became the Santos Collection.
  • The shape of the Tank timepiece was inspired by a birds-eye-view photograph of a Tank on the cover of a magazine seen by Louis Cartier in 1917.
  • The Cartier Crash Collection was inspired by a watch that was brought back to the boutique for repair after being involved in a car crash. Jean-Jacques Cartier saw it and decided to recreate its crooked design in a new collection.
  • Cartier set up the Geneva watchmaking fair — the Salon International de la Haute Horlogerie — because it had had enough of the smell of the sausage stand next to its booth at the Baselworld watch fair.

Brand ID Card

Established: 1847
Company status: Public limited company of the Richemont group
Senior Management: Cyrille Vigneron, CEO and President of Cartier International
Number of employees: 7,000
Flagship collections:
– Ballon Bleu
– Santos
– Tank
Bestseller: Ballon Bleu de Cartier
Retail prices in USD: From USD 2,480 to 238,000
Annual production: Undisclosed

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