The Next Hour Neuchâtel
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18 May, 2022
Carl F. Bucherer
In 1888, Carl Friedrich Bucherer opened his first jewelry and watch boutique in Switzerland’s Lucerne. His business grew rapidly with his two sons following him into the profession with one training as a goldsmith and the other as a watchmaker.
In 2001 the brand divided its watch production into a brand called Carl F. Bucherer, which was separate from the Bucherer watch and jewelry retail business. Key collections include the Manero, the Patravi, the Adamavi, the Pathos and the Alacria.
Five interesting facts about Carl F. Bucherer
Carl F. Bucherer is the official timekeeper of the Swiss national soccer team.
The company works closely with The Manta Trust to protect and ensure the survival of the mysterious and charismatic manta rays.
Carl F. Bucherer and Gault Millau Switzerland are partners in the Hotel of the Year competition which awarded The Grand Resort Bad Ragaz with the prize for Hotel of the Year for 2021.
Famous Chinese actress Li Bingbing is a global ambassador for the brand.
Famous people spotted wearing a Carl F. Bucherer watch include Keanu Reeves, Jay Pharaoh, Charlize Theron, Daniel Bernhardt, and Sylvester Stallone.
Brand ID Card
Established: 1888 Company status: Public limited company Senior Management: Sascha Moeri, CEO Number of employees: 200 Flagship collections:
– Alacria Bestsellers:
– Men’s model: Manero Flyback
– Women’s model: Manero AutoDate Love Retail prices in USD: From USD 5,000 to 100,000 Annual production: 25,000 pieces