Contact Information

The Next Hour Neuchâtel
Fbg de l’Hôpital 78
2000 Neuchâtel

Carl F. Bucherer

In 1888, Carl Friedrich Bucherer opened his first jewelry and watch boutique in Switzerland’s Lucerne. His business grew rapidly with his two sons following him into the profession with one training as a goldsmith and the other as a watchmaker.

In 2001 the brand divided its watch production into a brand called Carl F. Bucherer, which was separate from the Bucherer watch and jewelry retail business. Key collections include the Manero, the Patravi, the Adamavi, the Pathos and the Alacria.

Five interesting facts about Carl F. Bucherer

  • Carl F. Bucherer is the official timekeeper of the Swiss national soccer team.
  • The company works closely with The Manta Trust to protect and ensure the survival of the mysterious and charismatic manta rays.
  • Carl F. Bucherer and Gault Millau Switzerland are partners in the Hotel of the Year competition which awarded The Grand Resort Bad Ragaz with the prize for Hotel of the Year for 2021.
  • Famous Chinese actress Li Bingbing is a global ambassador for the brand.
  • Famous people spotted wearing a Carl F. Bucherer watch include Keanu Reeves, Jay Pharaoh, Charlize Theron, Daniel Bernhardt, and Sylvester Stallone.

Brand ID Card

Established: 1888
Company status: Public limited company
Senior Management: Sascha Moeri, CEO
Number of employees: 200
Flagship collections:
– Heritage
– Manero
– Patravi
– Adamavi
– Pathos
– Alacria
– Men’s model: Manero Flyback
– Women’s model: Manero AutoDate Love
Retail prices in USD: From USD 5,000 to 100,000
Annual production: 25,000 pieces

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