Breitling was founded in Grenchen, Switzerland in 1884 by Léon Breitling and is one of the world’s few watch brands to submit all its movements to the Swiss Official Chronometer Testing Institute (COSC) for testing.
The company has a longstanding relationship with aviation, and in 1952 unveiled the Navitimer collection with a chronograph designed for pilots that was able to handle all the calculations required to make a flight plan. This watch remains a bestseller today, along with timepieces designed for the land and sea too.
Five interesting facts about Breitling
- The brand’s Emergency watch has a special distress beacon that can be picked up by search and rescue teams the world over. Over 20 people to date have been rescued thanks to their Emergency watch.
- The Breitling name didn’t appear on the dials of the watches until the late 1920s.
- During World War II Breitling provided the British Royal Air Force with chronographs to use in their aircraft. This is what led to the company gaining its reputation in aviation timepieces.
- In 2001 Breitling unveiled its SuperQuartz technology that is claimed to be 10 times more accurate than standard quartz.
- Famous people spotted wearing Breitling include John Travolta, Harrison Ford, Leonardo DiCaprio, Herbie Hancock, Gordon Ramsay, Jerry Seinfeld, Justin Timberlake, and Tom Cruise among others.
Brand ID Card
Company status: Independent company
Senior Management: Georges Kern, CEO
Number of employees: Undisclosed
Flagship collections: Navitimer
– Superocean Heritage
Retail prices in USD: From USD 3’000 to 50’000
Annual production: Around 150,000 pieces