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The charismatic British actor Regé-Jean Page has joined Swiss watchmaker Longines as its newest Ambassador of Elegance. And it is impossible to imagine a more fitting appointment. Page has an elegance that transcends borders and generations and an effortless sense of style that shatters stereotypes.

Looking forward to the partnership and describing his enthusiasm for Longines, Regé-Jean Page says: “It’s simple, really. Longines makes such beautiful watches. There is something very special about being able to work with things that bring beauty to the world.

The British actor has been announced as a Longines Ambassador of Elegance and the brand’s CEO, Matthias Breschan, could not be more thrilled, saying: “An actor with Regé-Jean’s talent, poise and presence only comes along a few times in a generation. He has already accomplished so much but it is clear that this is only the beginning of what will be a magnificent career. It’s fair to say that he redefines elegance and all of us at Longines are excited to welcome him to the family.”

Regé-Jean Page’s upcoming projects include a starring role in Paramount Pictures’ blockbuster, Dungeons and Dragons, and he recently finished filming on Joe and Anthony Russo’s The Gray Man for Netflix. He will next star in and executive produce a new, reimagined version of The Saint for Paramount Pictures. Regé-Jean Page starred in Shonda Rhimes’s 2018 legal drama series, For the People, and in 2016, he memorably introduced himself to a global audience in the role of Chicken George in the Emmy-nominated series, Roots. In film, he was most recently seen in the Emmy-nominated jazz-era romance Sylvie’s Love from Amazon Studios. TIME honoured Regé-Jean Page by including him in its 100 Next list, the magazine’s annual list of the men and women who are shaping the future in their fields and defining the next generation of leadership.

For years, Longines’ claim – it is so much more than a motto – has been “Elegance is an Attitude”. Does Regé-Jean Page consider himself to be elegant? He smiles and says, “That’s a tough question to answer! I think I’m capable of elegance and I like to hold myself to a standard of elegance, which means carrying myself with a certain consciousness. Part of that is a generosity and living in a way that is helpful to other people. In doing that, you can bring more beauty to the world.

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After graduating in journalism and communication, Nina has worked as a copywriter for watchmaking brands and editorial agencies for the past 15 years. At The Next Hour, she researches, writes and creates engaging content for various channels (digital, video, and social media).