Breitling announced that the basketball superstar would become its newest Squad Member, representing the luxury watchmaker as one of the faces of the brand.
“Giannis’ willpower, dedication, unwavering vision, and desire to give back make him an inspiration,” says Breitling CEO Georges Kern. “Plus, he’s just one of the coolest, most down-to-earth guys you’ll ever meet. When we recruit a Squad Member, it’s not just because they’re the best at what they do, it’s because they bring character and integrity to everything they do.”
At a whopping 6´11˝ and with the hoop skills to match his height, Giannis Antetokounmpo seemed destined to play basketball. But he didn’t come out of the traditional American scouting grounds for the NBA. His journey was much more unconventional—and international.