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While the Milwaukee Bucks frontman surprised the world with a rare Audemars Piguet timepiece last year, the 2021 NBA victor returns to his trusty Rolex Oyster Perpetual.

It’s been a summer of firsts: from England’s first ever final in the Euros, to Ashleigh Barty’s first ever Wimbledon singles title and now for the first time in 50 years, the Milwaukee Bucks claimed their first NBA title. Leading the charge to victory, the Greek professional player, Giannis Antetokounmpo, scored 50 points becoming the seventh player to receive 50 points in a Finals game.

A history in horology with Rolex

Dubbed as the “Greek Freak” for his agility in the game, Giannis’ growth as a player on the court has astonished crowds since entering the 2013 NBA draft. At the ripe age of 26, he amassed a handful of MVP titles and the basketball phenomenon is positioned as one of the best players in the world. An exalted NBA figure, Giannis’ online presence captivates an audience just shy of ten million followers as he documents his life both in and out of the game. When he’s not courtside, Giannis’ trademark tableau is his brief post-match analysis, from Power Forward to fashion forward donning superlative sweats and on his wrist, a Rolex Oyster Perpetual.

While his formidable footwear collection is varied and he’s seemingly never seen in the same pair, when the wristbands come off after the game, his timepiece remains the same. Loyal towards his Rolex, owning several models including the favoured Rolex Daytona, there was change in the air when Giannis signed a record contract with the Milwaukee team with a five-year extension worth $228 million. While there was no surprise in the signing of the deal, what did raise eyebrows was the delineation from the beloved Rolex. Instead, Giannis can be seen shaking the hand of Bucks General Manager, Jon Horst, sporting an Audemars Piguet Royal Oak Offshore.

It’s not all about exhibiting extravagance

Commenting on the contract, Giannis shared: “This is my home and I’m going to continue working hard and do my best to make the Bucks, our fans and the city proud. Let’s have fun, win and make these years count.” Making the time count with an alternative Swiss house, the basketball player splashed a staggering $22,000 on the model renowned for its extreme exclusivity and following in the footsteps of his competitor, LeBron James who owns an openworked black ceramic version. 

But extravagance isn’t too often an occurrence for the hallmark player who has since returned to his devout Oyster. Leading up to the 2021 NBA final, Giannis returned to familiar grounds with the model he’s been long associated with. Returning to the entry level Rolex, Giannis, unlike the LeBron’s and O’Neal’s of the basketball world, chooses to stick with the infallible model rather than flaunt the more extravagant timepiece. But hey, everyone deserves to be rewarded for their successes. We just might need a bigger piggy bank.



Scarlett is a writer, editor, and creative consultant specializing in art, fashion, culture and digital strategy. Drawing on her work from previous titles including Dazed, LOVE Magazine, The Perfect Magazine, AnOther and 1 Granary, as the Editor-in-Chief of The Next Hour, Scarlett is leading the editorial vision toward new territories providing an alternative lens of social commentary to recontextualize the world of watchmaking for the next generation.