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This is WATCH THE WATCH, a new series uncovering the most iconic watches seen on screen. From cult classics to new releases, we uncover the cinematic presence behind the cameras. With the return of season two of The Morning Show, in this week’s edition, we look back to the iconic Chopard model seen on Jennifer Aniston’s wrist in the iconic first season. 

In case you missed it, The Morning Show is back. Launching the first season back in 2019, the Apple TV+ series provided an on-screen exposé on the cutthroat world of morning television. Narrating the repercussions of the #MeToo movement – and arguably among the first shows to hang its premise on it – the TV show about a TV show, starring Jennifer Aniston and Reese Witherspoon documents a dramatic adaptation of a Matt Lauer (the NBC News anchor ousted for sexual misconduct) falling from the pedestal of public devotion that comes with being on our TV screens day-in, day-out. 

For those unaware of the show’s first iteration: season one kicks off with the shattering departure of Steve Carell’s character, Mitch Kessler, who co-hosts the nationally acclaimed breakfast television show with Alex Levy, played by Jennifer Aniston. The swift axing of Mitch sends seismic waves through the entire network, hastening to maintain high ratings, all the way dealing with the toxic environment of blame, ignorance and questions of who actually knew? Complimenting the chaos, a tenacious Bradley Jackson, the revolutionary reporter played by Reese Witherspoon, represents unabashed by on-screen beauty and committed to delivering the truth.

Screengrab courtesy of Apple TV+

It quickly becomes a tale of pitting women against one another, with both powerhouses guided by a different agenda. Created by screenwriter Kerry Ehrin, the first season follows the veteran journalist versus the rookie in a roller coaster relationship, battling one another, all the while taking on the corporate powers of the network. Ending season one with an epic cliffhanger, the new season – which aired on September 17 – delayed due to pandemic, follows the ever-turbulent relationship between the two female anchors, attempting to lift the show, and themselves out of the darkness. The credible thing about The Morning Show is the close-to-home methods of storytelling, using factual stories from real life to explore on screen. The optics for the fledgling season dissected the #MeToo movement, while season two grapples with the macabre year of 2020, touching on the COVID-19 pandemic, Black Lives Matter and the new American administration. 

For a show that situates itself in a nuanced space between fact and fiction – and very immediate fact too – the attention to detail in fostering figures the viewers believe in is paramount to the shows portrayal of life on a network.From the scripts that we’re rewritten soon after the outbreak of the coronavirus, a nod towards the show’s depiction of humanity, to the costume design, mastery of the minutiae falls down to the very watches worn on characters wrists.

Screengrab courtesy of Apple TV+

Alex Levy, played by Aniston, is styled by sisters Nina and Clare Hallworth who work with the star both on and off the red carpet. Conveying an aura of structured luxury for Aniston’s character who signifies strength and seriousness in the series, early into the season one introduction, Aniston can be seen sporting an emphasized watch with a large dial. Naturally, the Reddit lords went into deep discussion, and it was soon revealed that the styling duo worked with Chopard to secure two timepieces. Refreshingly, it was even an organic pairing without any prior partnership, which features Aniston sporting a Chopard L.U.C Regulator model. 

Dubbed as an industry classic, the high-precision watch, first released in 2006 is distinguished by miniaturising a regulator mechanism into a sizeable iteration for the wrist. Designed for optimal readability and elegance, and considered a haute horology watch, the L.U.C collection offers an off-centred display mode, an unorthodox deviation from more traditional regulator with a GMT sub-dial for an extra time zone and date indicator. Crafting this classic model, yet in an entirely modern way, the Chopard L.U.C regulator is complimented by the in-house caliber manually wound movement which bears the Seal of Geneva and is COSC Chronometer certified. The movement features Chopard’s Quattro barrel system to offer a total of 216 hours of power reserve with a power reserve indicator on the dial.

L.U.C womens’ watches epitomize the highest standard of Swiss watchmaking, with all  of the steps involved in crafting L.U.C watches performed at Chopard’s Geneva and Fleurier workshops. Paired with the crisp tailoring of Levy’s character, the stylist sisters tactfully chose the large 43mm model – anarchically associated as a size for me – to make the case for strong, powerful women overthrowing the boy’s club of television networks. 



Scarlett is a writer, editor, and creative consultant specializing in art, fashion, culture and digital strategy. Drawing on her work from previous titles including Dazed, LOVE Magazine, The Perfect Magazine, AnOther and 1 Granary, as the Editor-in-Chief of The Next Hour, Scarlett is leading the editorial vision toward new territories providing an alternative lens of social commentary to recontextualize the world of watchmaking for the next generation.