Contact Information

The Next Hour Neuchâtel
Fbg de l’Hôpital 78
2000 Neuchâtel

This is WATCH THE WATCH, a new series uncovering the most iconic watches seen on screen. From cult classics to new releases, we uncover the cinematic presence and tales behind the timepieces behind the cameras. In this week’s edition, we uncover the signature 1968 Rolex Dial Datejust in the iconic film sequel, Sex and the City 2

The internet squealed when the announcement of a Sex and the City reboot was announced. And since then, the slew of outfits as Carrie Bradshaw and co. flitter the streets of New York has littered Instagram as paparazzi storm the set to capture Sarah Jessica Parker’s eccentric wardrobe. As offbeat accessories and a euphoric color palette maintain their role as the leading pillars in Carrie’s wardrobe, fans of the upcoming series, dubbed And Just Like That wait impatiently for the renaisance of Fendi Baguettes, the Aidan vs Mr Big battle, and life without a savvy Samantha walking the sidewalk with her cohort. 

In anticipation of the 10-episode revival, premiering on HBO Max – the release date still remains unknown – The Next Hour reflects on the spectacular feature of Mr Big’s engraved timepiece in the second film. As marriage and motherhood frame the narrative of the infamous quartet at this point in the saga, the film sequel follows the friendship group on a flamboyant escapade to Abu Dhabi. In the sunshine paradise, the series protoganist is faced with the tempation of a face from the past, her previous love interest, Aidan. Between voyages in the desert, camel rides and karaoke, the New Yorkers naviagte their way through the glamor and extravagance of the Middle East, before returning to their favored metroplis to wrestle the pressures of life, love and work in Manhattan. 

Before escaping to the sun, the narrative follows a settled Big and Carrie in their luxury apartment, navigating their marriage. A celebration of Carrie and’s 2 year anniversary after that tumultous wedding, Carrie gifts her husband a vintage timepiece, namely, a 1968 Rolex 1601 Black Dial Datejust. Engraved with a neat quip from Carrie’s sharp journalistic mind, ‘Me and you – just us two,” the quintessential classic sits on the writ of JJP for the second half of the film. In stainless steel with a jubilee bracelet, measuring 36mm, the popular timepiece is regarded as a perennial classic. 

In the early 1960’s, the Datejust shifted to the 160x series, which existed until the newest models were created in 1979. In this series, smooth bezels took precedence with a wider range of metal options available in yellow, rose gold and white gold. Dial patterns also became more versatile, proving to be an experimental era for the adored watchmakers. 

Signature features of the model included caliber 1560 or 1570; a chronometer movement meaning the accuracy of at least -4/+6 seconds a day over a 15-day period. A pie pan dial is a signature factor in the aesthetic design, with sloping sides at the edge of the face. 

While the cadre of Carrie fans wait eagerly to uncover the slew of outfits to grace our screen, watch lovers sit in anticipation to discover the subtle glimpses of timepieces to appear. Will it be vintage classics? Will Mr Big remain loyal to Rolex? And will we see the show’s star finally sporting a wristwatch alongside her admired collection of jewels? With the departure of the show’s longtime costume designer, Patricia Field, and the new lead of Molly Rogers, a stylist under Field taking charge, will the archive of Carrie’s tutu, Lily’s cupcake bag and of course, the bird-in-hair Bradshaw be making space for a new onslaught of fashionable timepieces? Could Carrie be a Cartier Crash and John-James Preston a Jacob & Co.? Time will tell.  



Scarlett is a writer, editor, and creative consultant specializing in art, fashion, culture and digital strategy. Drawing on her work from previous titles including Dazed, LOVE Magazine, The Perfect Magazine, AnOther and 1 Granary, as the Editor-in-Chief of The Next Hour, Scarlett is leading the editorial vision toward new territories providing an alternative lens of social commentary to recontextualize the world of watchmaking for the next generation.