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This is WATCH THE WATCH, a new series uncovering the most iconic watches seen on screen. From cult classics to new releases, we uncover the cinematic presence behind the cameras. In this week’s edition, we pay tribute to the upcoming film ‘House of Gucci’ starring Lady Gaga, Adam Driver and Al Pacino.

It’s T-minus twelve days to go people. That’s right, less than two weeks before one of the most coveted films of the year airs on Thanksgiving: House of Gucci. If you’re living under a rock and are yet to see the trailer, feast your eyes on the below and discover the biopic film spotlighting the demise of the Gucci dynasty. 

Directed by Ridley Scott, known for Gladiator, Alien, and Thelma & Louise, offering his next blockbuster, House of Gucci follows the life of the designer family based on Sara Gay Foden’s book ‘The House of Gucci: A Sensational Story of Murder, Madness, Glamor, and Greed.’ Delivering exactly what it says on the tin, the star-studded line-up includes Lady Gaga, Adam Driver, Jeremy Irons, Jared Leto and Al Pacino.

A widely disclosed scandal, the narrative of the film follows the lives of the Gucci family, notably the marriage of Patrizia Reggiani and Maurizio Gucci the heir to founder Guccio Gucci’s fashion house. Meeting at a party, two years later the couple married and moved to New York City, making their name as an elite power couple. A decade on, the pair moved back to Milan, which led to the demise of their marriage, with Maurizio only three years later ending the marriage and divorcing in 1994, a year after Maurizio began dating another woman. Rumor has it that Patrizia was riddled with jealousy, and in 1995 Maurizio was assassinated by a hired hitman on the red-carpeted steps of his office in Italy. 

Following their marriage and the lead-up to the trial of Patirizia, who was accused of the murder, and was sentenced to 29 years, only to serve 18. Captivating the attention of Italy in the 1990s, Patrizia was labelled as the ‘vedova nera,’ the Black Widow, with conspiracy theories around her involvement a common topic of conversation. While the film has naturally earned criticism from the actual Gucci family, it portrays the scurrilous tale in the House’s history. 

Since the first images of Scott’s film were released back in March this – which sent the meme lords soaring with top content – the public reception follows the extravagant costume spotted on Lady Gaga and her cast. Curated by the awarding-winning costume designer Janty Yates, archival Gucci pieces and period-appropriate pussy-bow blouses and boxy suits take center stage. But, the truth is in the details and the opulent Gucci empire wouldn’t be seen on screen without a watch with a hefty price tag.

While we’ve only got the trailer to go off thus far, our 20/20 vision didn’t deny us of catching a few timepieces from the teaser. First up, it’s none other than The Godfather’s Al Pacino sporting a Breguet Classique Moonphase. Coined by the man of many horological first, Abraham-Louis Breguet, the signature watch in 18-carat gold case surrounding a solid gold guilloche silvered dial on a brand new brown alligator strap with an 18k yellow gold deployant buckle. Functions of this Breguet watch include hours, minutes, date, moon phase, and power reserve indicator. This Breguet watch also measures 8.6mm in thickness and 47mm from lug-to-lug. 

However, the avid eyes of the internet know and incongruence when they see one. Breguet might be one of the oldest surviving Swiss watchmaking brands, but the Classique moon phase model wasn’t actually introduced until long after the film’s setting, in the early 2010’s. So A for aesthetics, but not so much effort.

Courtesy of MGM

Virtuoso’s didn’t stop there either. The untimely discordance continues to Jeremony Irons’ wrist, sporting a Vacheron Constantin Overseas model that was reinvented in 2016. The biggest anachronism? The rubber strap. Despite its displacement, the Oversea collection typifies the spirit of travel, fitting for the lavish lifestyle of the Gucci family. Exuding a spirit of casual elegance and comfort, the Overseas model is pitched as a daily companion for its wearer.

Courtesy of MGM

At least they nearly got it right in the end, ish. Jared Leto sports a Gucci 300M, one of the House’s best selling models during the 1980’s and 1990’s. Featuring the House’s signature color way, red and green on the dial, a gold plated case encloses the quartz model, as part of the Shelly line. 

While this horological trinity might not be atypical of the Gucci family during the late 20th century, at least Scott was sure to spotlight some haute horology on screen. If you can overlook it – we’ve already forgiven them – then embrace the new holy trinity: the father, the son, and the House of Gucci. Il tempo scorre.

Courtesy of MGM


Scarlett is a writer, editor, and creative consultant specializing in art, fashion, culture and digital strategy. Drawing on her work from previous titles including Dazed, LOVE Magazine, The Perfect Magazine, AnOther and 1 Granary, as the Editor-in-Chief of The Next Hour, Scarlett is leading the editorial vision toward new territories providing an alternative lens of social commentary to recontextualize the world of watchmaking for the next generation.