What’s about Switzerland ?
By comparison the Swiss conducted approximately 2.1 million make and model specific luxury watch searches via Google over the last year, which averages out at about 173,000 searches a month. In Switzerland the following watches are proving the most popular:
1. Rolex Daytona (approximately 177,600 searches in the last year, averaging about 14,800 a month)
2. Rolex Submariner (approximately 145,200 searches in the last year, averaging about 12,100 a month)
3. Rolex Datejust (approximately 79,200 searches in the last year, averaging about 6,600 a month)
4. Audemars Piguet Royal Oak (approximately 64,800 searches in the last year, averaging about 5,400 a month)
5. Patek Philippe Nautilus (approximately 64,800 searches in the last year, averaging about 5,400 a month)
6. Rolex Day Date (approximately 52,800 searches in the last year, averaging about 4,400 a month)
7. Breitling Navitimer (approximately 34,800 searches in the last year, averaging about 2,900 a month)
8. Rolex Oyster Perpetual (approximately 34,800 searches in the last year, averaging about 2,900 a month)
9. Hublot Big Bang (approximately 28,800 searches in the last year, averaging about 2,400 a month)
10. IWC Portofino (approximately 22,800 searches in the last year, averaging about 1,900 a month)
Rolex model specific searches accounted for over 716,000 luxury watch searches in Switzerland over the last 12 months – equating to over 34% of all the luxury watch searches counted across the country.