Amidst the turmoil of this period – and almost certainly because of – there was also incredible art, music and design. Sandwiched between the era of hippies and disco-ism, the 70s had elements of both movements but maintained its own unique identity that could be kitsch, folksy and even experimental all at the same time. The lava lamp comes to mind as an embodiment of this decade: it takes a new technology and marries it with a streamlined exterior design then pairs it with luridly coloured globules of “lava”. Although none of Timex’s pieces look like a lava lamp, they reflect the aesthetic ideals of the 70’s in a similar way – they have bold tones, sharp design yet an element of play that reflects the best of the 1970’s creative sensibility. A 70’s inspired timepiece is in no danger of being lost at the bottom of your sleeve, it will cuff your wrist in a statement that, if you let it, might drag you back to that decade too. Soon you will find yourself in platforms and bell bottoms with funk melodies playing in your ears.