The Power of Audio Advertising
But it’s not all downhill from here. Despite the dwindling timeframes, digital savviness is certainly in no deficit. It might sound sparse, but a lot can happen in 8 seconds. You can tie a shoelace, fold a t-shirt, pop a cork, insert your card and type in your pin, and even go 0-60mph in a Ford Escort. In such a short time frame, every second counts With the avalanche of content across Instagram and TikTok, how do you cut through the noise? By creating even more noise, through the power of music. Influenced by the value of audio, reports suggest that Gen Z are more likely to foster an emotional connection with digital based marketing through music.