LVMH’s early ownership and plans for restoration
Following LVMH’s ownership of 55% of the monument back in 2001, and the remainder later in 2021, €750 million has been allocated in the renovation. The retail renaissance comes at a time when the world has been indoctrinated into online shopping over the past year, offering a curated consumer experience across 70,000metres squared. Honouring its founders, Ernest and Marie-Louise Cognacq-Jay, original art deco architecture and rectangular glass atrium has been restored alongside more contemporary designs by the Japanese architectural firm SANAA, which surrounds the building.