It is now more than eight years since the Nyon manufacture and the Maranellobased firm sealed their partnership. Their ever-closer collaboration continues this year with the Classic Fusion Ferrari GT model, which is innovative in several respects
Partnerships between watchmaking houses and car manufacturers are frequent. But few can rival the intensity of the Hublot-Ferrari alliance, which began in 2011. The collaboration between the Hublot head office in Nyon and the beating heart of the Ferrari firm in Maranello is an inexhaustible source of creative inspiration be it for watch movements, design or research into materials. Several models have marked this rich, shared destiny, such as the Big Bang Ferrari, the MP-05 LaFerrari and the Techframe Ferrari Tourbillon Chronograph, which was created in 2019 for the 70th anniversary of the Italian engine manufacturer.
The spirit of Gran Turismo
The latest product of this partnership is the Classic Fusion Ferrari GT, which was unveiled at Baselworld by the Hublot and Ferrari teams at a special event that attracted extensive media coverage. It is a model with mechanics by Hublot and bodywork by Ferrari. And, in a first for this partnership, it is part of the Classic Fusion collection. So, after Formula 1 racing, the world of ‘Gran Turismo’ – or GT – is now being showcased. The concept was born, appropriately, in Italy in the first half of the 20th century.
Gran Turismo is a frame of mind. It involves incorporating the engine of a racing car into an essentially hand-built luxury saloon. Today, GTs are still breathtakingly high-performance limited-edition models that combine sport with luxury. At the wheel sit gentleman drivers or elegant women who are invariably fearless.
The perfect bridge between automobiles and watchmaking
Flavio Manzoni : a man of style
Ferrari has long been the ultimate symbol of automotive performance, pushing mechanics and high technology to their limits. It also embodies unrivalled style that fires the imagination of adults and children, men and women, and even those who have no special attachment to cars. Since January 2010, Flavio Manzoni has been the keeper of the flame at Maranello. This is no doubt a crowning achievement for the Sardinian, who trained in architecture and industrial design at the University of Florence and was recognised by his peers in 2014 with the Compasso d’Oro award, the oldest and most prestigious distinction in the industry. The Hublot watchmakers work with Flavio Manzoni and the staff in his design studio – the Centro Stile Ferrari – to create the models that arise from this partnership. This is how legends and icons are born.