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The Next Hour Neuchâtel
Fbg de l’Hôpital 78
2000 Neuchâtel

Famous watch brands go green, by creative upcycling. 5 eco-stylish watches made of recycled materials

1. Alpina: case from fishing nets, straps from plastic bottles or apple leather. 


2. IWC Schaffhausen: TimberTex straps made from low-impact paper.

IWC_TimberTex strap_1

3.Breitling: foldable, reusable watch box from upcycled plastic bottles.

Breitling box

4. Baume & Mercier: upcycled marine plastic watch and recyclable cardboard package.

Baume & Mercier

5. Swatch: bio-sourced materials from the seeds of the castor plant, and biodegradable packaging. 


True eco ethics or trend in the air?



After graduating in journalism and communication, Nina has worked as a copywriter for watchmaking brands and editorial agencies for the past 15 years. At The Next Hour, she researches, writes and creates engaging content for various channels (digital, video, and social media).