Addressing the disconnect, Audemars Piguet debuts their latest Summer 2021 collection for the modern woman in an authentic way, shooting the campaign from a female perspective through the lens of esteemed photographer, Harley Weir.
Placing emphasis on the feeling behind the watches, Audemars Piguet enlists the vision of Weir, known for her youth-focused eye challenging traditional attitudes to the female gaze through a unique intimacy to her images. In doing so, she encourages the wearer to feel free-spirited and confident with the eclectic colorways and savoir-faire materials, and embrace the timepieces as extensions of personality.