The origins of the Piaget Polo — The year was 1979, and for the first time in its history, the Maison officially gave one of its models a name, Piaget Polo, echoing the eponymous jet-set sport and glamourous art of living. While glamour was the leitmotif of the era, it was expressed in ways that defied the norms governing traditional luxury. The people of the 1970s were breaking free from outdated design codes and opting for a new, sportier, and more relaxed form of elegance. On the wrist of Andy Warhol, it witnessed the wild nights that took place at Studio 54, while, over the years, its chic style has also caught the attention of Roger Moore, and celebrity couple Bjorn Borg and his wife Mariana.