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Design, ergonomics, sensuality: the two great names Apple and Hermès continue their creative collaboration with the new Apple AirTag Hermès, new bands for Apple Watch Hermès, and a Hermès calfskin case with MagSafe for iPhone 12 and 12 Pro.

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Apple AirTag Hermès, keep track of and find your valuables

Apple AirTag Hermès incorporates hand-crafted savoir-faire of Hermès leather goods with AirTag, Apple’s advanced new accessory, and allows iPhone users to easily and securely keep track of and locate their belongings using the Apple Find My app. Inspired by a horse-racing token holder created by Hermès in the early 20th century, Apple AirTag Hermès is available in Barénia calfskin or Swift calfskin. The Key Ring, Bag Charm, Luggage Tag and Travel Tag attach to all our most precious objects so we can find them should they go missing.

AirTag Hermès Key Ring: from USD 349 // Bag Charm: from USD 299 // Luggage Tag: from USD 449

Key Ring
Bag Charm
Luggage Tag
Travel Tag

Apple Watch Hermès, Jumping: sporty looks for your wrist

Named Jumping in reference to show jumping, the new single tour water-resistant band woven in the H Vibration design adorns in five colourways: Rouge de Coeur/Rouge H, Kraft/Rouge de Coeur, Orange/Rose Mexico, Bleu Saphir/Orange and Noir/Bleu Saphir. Combined with its saddlery-inspired buckle, the band can be paired with 40 and 44 mm case sizes of the Apple Watch. Meanwhile, the refined Attelage Apple Watch Hermès band asserts a bold colour palette with new double tour bands in Swift calfskin in vibrant Rose Mexico, Bleu Saphir and Blanc—as well as the classic Noir.

Jumping Single Tour: USD 319 // Swift Leather Attelage Double Tour: USD 489

Hermès case with MagSafe for iPhone 12 and iPhone 12 Pro

True to its artisanal model and driven by a permanent spirit of innovation, Hermès creates and manufactures objects that interact with the times and respond to new uses. Hermès reveals a case that protects iPhone 12 and iPhone 12 Pro and is compatible with MagSafe for a better wireless charging experience. Sheathed in Barénia calfskin, a full-grain leather that is characterised by its silky touch and develops a patina over time, it features a Bolduc hot-stamp inspired by the emblematic ribbon that is tied around Hermès orange boxes. Available for pre-order from 23 April 2021.

Apple and Hermès, an ever-flourishing collaboration

Established in 2015, the Apple-Hermès partnership is the meeting of two cultures united by a common quest for excellence and authenticity, combining aesthetics and functionality in their creations. It meets the needs of people who seek beauty in design, cutting-edge technology and high-quality materials.



After graduating in journalism and communication, Nina has worked as a copywriter for watchmaking brands and editorial agencies for the past 15 years. At The Next Hour, she researches, writes and creates engaging content for various channels (digital, video, and social media).