Since Bomberg’s launch in 2012, the bulldogs, Bolt in Mexico and Duke & Paulina in Switzerland, have always been the official brand ambassadors and mascot. Bomberg got in touch with “Bouledogue Attitude Foundation”, in Switzerland, that recommended CBD-based food for its natural properties that help relieve anxiety as well as create a stronger nervous system.
To honour this unique link with CBD, Bomberg presents the world’s first watch ever containing 100% natural CBD with 0% THC: the BB01 Automatic Cure the Bulldog. The watch incorporates real CBD indica leaves extract inside the dial and a strap made of authentic hemp, produced in the United States, following the strictest sustainability and natural production standards.