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The rebellious Swiss brand Bomberg launches the first watch incorporating hemp leaves: BB01 Automatic Cure the Bulldog, with steel case (43 mm) and crown at 2 o’clock, outer ring with CBD leaves pattern, real organic US hemp inside the dial below the Indica leaf, strong Super-Luminova on the Indica leaf, automatic Sellita SW200 calibre, fabric strap made with US hemp, limited edition to 250 pieces.

Since Bomberg’s launch in 2012, the bulldogs, Bolt in Mexico and Duke & Paulina in Switzerland, have always been the official brand ambassadors and mascot. Bomberg got in touch with “Bouledogue Attitude Foundation”, in Switzerland, that recommended CBD-based food for its natural properties that help relieve anxiety as well as create a stronger nervous system.

To honour this unique link with CBD, Bomberg presents the world’s first watch ever containing 100% natural CBD with 0% THC: the BB01 Automatic Cure the Bulldog. The watch incorporates real CBD indica leaves extract inside the dial and a strap made of authentic hemp, produced in the United States, following the strictest sustainability and natural production standards.

Symbol of Bomberg’s creativity, audacity and inimitable style, this watch breaks traditional watchmaking rules. The dial features the instantly recognizable contours of the cannabis indica plant, with its seven serrated leaves. The powerful Super-LumiNova used on the dial means the watch is always legible – even in the middle of the night. Real extracts of cannabis indica leaves are included inside the dial. The leaves are harvested from a plantation based in Nevada, USA that meets the strictest standards governing the environment, sustainability, and natural production.

With its bold, iconic look with sharp angles and pure lines, the 43-mm diameter case is instantly recognisable thanks to its crown at 2 o’clock and its domed sapphire crystal. Powered by a Swiss automatic movement, the new Bomberg the BB01 Automatic Cure the Bulldog also features a special strap made from a mixture of leather and authentic American hemp, produced with a partner in Nevada in the Western United States.



After graduating in journalism and communication, Nina has worked as a copywriter for watchmaking brands and editorial agencies for the past 15 years. At The Next Hour, she researches, writes and creates engaging content for various channels (digital, video, and social media).