Time is what you make of it, and Swatch believes there should be more time for art in people’s everyday lives. Since 1985, the brand has issued a long line of exclusive Swatch Art Special watches. And in 2018, the brand took it to the next level with its Museum Journey series, where museums grant Swatch access to their masterpieces to make the most iconic artworks in the world attainable for everybody. So far, the Rijksmuseum Amsterdam, Thyssen-Bornemisza National Museum in Madrid, the Musée du Louvre in Paris, The Museum of Modern Art (MoMA) in New York, and now the Centre Pompidou have opened their doors to Swatch.