For the first time, discover the narrative behind Cartier’s most iconic collections from past to present in this new exhibition taking viewers on a photographic journey through London’s Saatchi Gallery.
The transition from kidulthood to adulthood comes with it, many aspirations. One of which is the hope that one day, be it through inheritance or indulgence, a mechanical statement will sit on your wrist and tell the time for you. Through the vignette of youth, these accolades of adulthood are reduced to two camps: Rolex and Cartier.
A watch is more than merely a mechanism to tell the time; it’s a marriage of sentiment and luxury and become sartorial extensions of our personality. Whether they’re a family heirloom or symbolic expression of a moment, the timepieces we adorn our wrists with walk the Earth alongside us and help us navigate it.
A study of 7 iconic collections in the heart of London
There’s a reason why in our juvenile dreams we place precedence on these hallmark names. It’s the legacy and the reputation that we equate with triumph and personal success. Paying tribute to these attitudes, Cartier launches Studio 7, an exhibition valorising the stories narrated through the Maison’s most iconic creations spanning watches and jewellery: Santos, Tank, Trinity, Love, Juste un Clou, Panthère and Ballon Bleu.
Staged as a photographic passage from past to present, the spectacle manifests across four galleries. The first offers a journey of nostalgia into a sequence of historical portraits from Andy Warhol’s Tank watch , Jean Cocteau and his Trinity ring to Tina Turner and her Love bracelet. Gallery one also houses creations from the Cartier Collection featuring some of the earliest iterations of these iconic collections. This includes a Santos wristwatch from Cartier Paris from 1916 and the very first Juste Un Clou bracelet in yellow gold, from Cartier New York dated from 1971.
Become a part of the immersive exhibition
Continuing to the second gallery, the Maison invites the viewer to meet the modern day friends of Cartier through portraiture of all seven creations. A series of black and white portraits by renowned British photographer Mary McCartney are projected on a floor to ceiling screen, for a fully immersive experience. Actor Vanessa Kirby is seen wearing her Juste Un Clou bracelet, boxer Ramla Ali models her Panthère watch and Mary McCartney is seen with her Love bracelet in a self-portrait. Other friends of the Maison include milliner Stephen Jones OBE, actor Emma Corrin, director and actor David Oyelowo OBE amongst others.
The third space provides a custom-built photography studio for Cartier advocates to tell their own story in front of the lens and be photographed by emerging talent mentored by Mary McCartney. To round off the experiential voyage, the fourth gallery, titled ‘Encounters,’ gives birth to the portraits taken, continuously sharing untold stories from the past, to continue the next chapter for this prestigious Maison.
Studio 7 runs from 23rd July – 8th August 2021. Click here to discover more.