As today, June 23, marks Olympic Day, Omega spotlights its role as the Official Timekeeper of the Olympic Games for the 29th time in history.
It may be a little later than planned, but this year, the Land of the Rising Sun will finally become Omega’s own land of Recording Dreams. For the 29th time in history, the brand will fulfil its role as the Official Timekeeper of the Olympic Games, bringing almost 90 years of experience to Tokyo 2020.
339 events in 33 sports will be competed in Japan, and Omega will be measuring every second of action. This includes brand new sports for the Olympic Games, including karate, sport climbing, surfing baseball/softball, and skateboarding, giving the Swiss watchmaker more competitions to record than ever before.
Of course, the greatest focus will be on the determined athletes aiming for gold. Each of them has dedicated years, months and hours to reach this moment. Their dreams depend on those final results, making Omega’s precision and equipment a vital part of every event. Thankfully, Omega has experience! In fact, the brand has been at the Olympic Games for nearly every edition since 1932. During those years, the brand has evolved, developed and implemented many of the most famous timekeeping technologies in sport.
Now, at Tokyo 2020, Omega’s expertise will reach a new peak. As well as providing 400 tonnes of its most trusted and state-of-the-art equipment, the brand will also continue an exciting era of real-time data measurement. The Olympic Games in a brand-new way!
About Olympic Day
These days, Olympic Day is developing into much more than a run or just a sports event. Based on the three pillars of “move”, “learn” and “discover”, National Olympic Committees (NOC) are deploying sports, cultural and educational activities aimed at everybody – regardless of age, gender, social background, or sporting ability. Some countries have incorporated the event into the school curriculum, and, in recent years, many NOCs have added concerts and exhibitions to the celebration. Recent NOC activities have included meetings for children and young people with top athletes and the development of new websites directing people to programs in their neighborhood. This makes it easier for everybody to become part of Olympic Day. In recent years, the development of social media has helped the IOC to boost participation beyond NOC activities.