Stéphane Waser, Managing Director of Maurice Lacroix, remarks, “We are delighted to be the ‘Official Timekeeper of the FIBA 3×3 World Tour’. The sport is urban, making it accessible to many. It’s popular with the so-called Generation Z and it’s a success story, progressing from the streets to the Olympics. We share the same values as the FIBA 3 x 3 and this relationship promises to benefit all concerned.”
Alex Sanchez, FIBA 3×3 Managing Director, said: “We are very happy to partner with Maurice Lacroix as the new FIBA 3×3 World Tour Official Timekeeper. For the last few years, Maurice Lacroix has shown its vision and commitment for 3×3 by supporting several professional 3×3 players. Like 3×3, Maurice Lacroix is urban, authentic and inclusive. We are looking forward to further growing 3×3 together.”