This is Greenwatch, a weekly insight into eco-friendly watch brands creating a space for a more sustainable future in watchmaking.
How green are wristwatches? While it’s true that given the often hefty price tag, a watch harnessing a long lifespan, often becoming an heirloom, it’s eco-conscious capabilities don’t just stop there. While watch brands today are targeting the vital need to acknowledge their ecological footprint, this is often sought out through charitable allegiances and partnered campaigns for specific causes.
The consumer demand for sustainability has forced brands to embrace, and with some haste, alternative approaches to lesser conscious history, which meant finally turning to watch materials. The advent of this came through watch straps and the soaring demand for plant-based methods that cause less harm and use less resources in the environment than leather straps. But what comes next?
TRIWA is a watch company that set out to establish a new norm within the watchmaking industry. Their name is an acronym that very clearly identifies what their overarching goal is: Transforming the Industry of Watches. The Stockholm-based company is accomplishing this through sustainable and socially conscious collections that are both affordable and stylish.
Transparent in their sustainability efforts, TRIWA includes the carbon footprint of every watch in the product descriptions on their website. The carbon footprint is calculated using the certified 2030 Doconomy Calculator. In addition to transparency, the company’s sustainability efforts influence the materials that they employ. The timepieces and accessories included in TRIWA’s “Time for Oceans” collection are made entirely using recycled ocean plastic. Design details such as three-dimensional waves on the dial and oversized luminous indexes and hands are marine-inspired. The “Ocean Plastic” style is priced at $110 and available in 7 colourways, including a vibrant coral — a personal favorite.
“By designing watches with stories that transcend style, trends and status, we hope to highlight important issues of our time. We are aware that we are not saving the world by making watches, but we like to think of ourselves as norm challengers and innovators in an industry that needs transforming. It’s time for change”, TRIWA writes. One of the most remarkable collections they have done yet is their “Time for Peace” collection, which seeks to raise awareness about the issue of gun violence. The watches in the collection are constructed from Humanium Metal — a material made from destructed illegal firearms. The timepieces themselves are classic and chic, sporting a silver metal Humanium case and canvas straps, available in five different colour variations priced at $175. For every watch sold from the collection, TRIWA donates 15% of the profit to victims of armed violence.
Perhaps, a single watch or watch company can not change the world, but significant change can be accomplished when companies like TRIWA put their efforts toward creating better and socially-minded alternatives. Every little bit and every little watch adds up to something that looks a lot like progress and, before you know it — change.