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The Next Hour Neuchâtel
Fbg de l’Hôpital 78
2000 Neuchâtel
SWITZERLAND

This is Greenwatch, a weekly insight into eco-friendly watch brands creating a space for a more sustainable future in watchmaking. 

How green are wristwatches? While it’s true that given the often hefty price tag, a watch harnessing a long lifespan, often becoming an heirloom, it’s eco-conscious capabilities don’t just stop there. While watch brands today are targeting the vital need to acknowledge their ecological footprint, this is often sought out through charitable allegiances and partnered campaigns for specific causes. 

The consumer demand for sustainability has forced brands to embrace, and with some haste, alternative approaches to lesser conscious history, which meant finally turning to watch materials. The advent of this came through watch straps and the soaring demand for plant-based methods that cause less harm and use less resources in the environment than leather straps. But what comes next?

For the UK residents amongst us, battered by storm Eunice this week which saw wheelie bins flying into the sky and gale force winds of 122mph (!) you’ll know loud and clear that climate change is here. If it wasn’t obvious before, a primeval Oak tree capsizing is enough to confirm that the planet is crying out. 

By our very nature as humans, in search of more, our consumer guilt comes head to head with our sustainable consciousness. Which is why now, more than ever, brand’s are tasked to speak to a market that wants aesthetic value as much as sustainable consideration. Taking this into account, since 2017 Carl F. Bucherer has produced Patravi ScubaTec watches in support of the trust’s activities, including most recently the 44.6mm stainless-steel Patravi ScubaTec Maldives.

A high-performance dive watch created to raise awareness of the Manta Trust and its remarkable commitment to preserving endangered manta rays and the ecosystems and habitats they need to survive. The Patravi ScubaTec is an essential part of Carl F. Bucherer’s Sport & Adventure branding and reflects an important part of its DNA.

“We are setting the course for the future today – this is true for each and every individual, as well as for a company steeped in tradition” shares the brand. “At Carl F. Bucherer, this awareness has resulted in commitments, projects, and timepieces that are exemplars of sustainability. This includes participation at this year’s Only Watch auction and the partnership with the Manta Trust charity, which Carl F. Bucherer has supported since 2014, helping to conserve the oceans and the natural habitats of the manta ray. 

So what’s the story behind this particular model? Launched almost a year ago at Switzerland’s annual Watches and Wonders event, the Patravi ScubaTec Maldives showcases the fourth conception between the brand and the Manta Rays in need. As well as a portion of sales donated to the trust, ttthe fabric used in the distinctive natural rubber strap of the Patravi ScubaTec Black Manta Special Edition, sewn with bronze-coloured contrast stitching, is composed entirely of recycled bottles recovered from the Mediterranean. Around 30 plastic bottles are needed to create one metre of the yarn used for the textile components in each strap. The fabrics are manufactured in Italy, which guarantees short transport distances.

While the Patravi ScubaTec model alone was launched in 2013, offering deep dives up to 500 metres, Carl F. Bucherer’s acknowledges the need to look back at what brand’s previously put out into the world, and question how they can be bettered in order to consider the future of the world today. So the next time you think about spending, don’t just do it for yourself, do it for the Manta Rays. 

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Scarlett is a writer, editor, and creative consultant specializing in art, fashion, culture and digital strategy. Drawing on her work from previous titles including Dazed, LOVE Magazine, The Perfect Magazine, AnOther and 1 Granary, as the Editor-in-Chief of The Next Hour, Scarlett is leading the editorial vision toward new territories providing an alternative lens of social commentary to recontextualize the world of watchmaking for the next generation.