Contact Information

The Next Hour Neuchâtel
Fbg de l’Hôpital 78
2000 Neuchâtel
SWITZERLAND

This is Greenwatch, a weekly insight into eco-friendly watch brands creating a space for a more sustainable future in watchmaking. 

It might be the weekend, but sustainability never sleeps. Particularly for Breitling, who over the last year, made immeasurable steps for a watch brand, advocating transparency of resources.  Marketing a new kind of sustainable luxury, which as consumers we grow to learn that one need not be forgotten in search of the other, Breitling posits the Superocean Heritage collection as one of its hallmark eco-conscious endeavors. 

Paying tribute to the original SuperOcean, designed for professional and military divers, while acknowledging the laid-back surfing style of the 1960s. Breitling partnered with American professional surfer, Kelly Slater, regarded for his unmatched 11 world championship win. Joining hands with Slater’s surf wear brand, featuring a special ECONYL® yarn single-piece strap, repurposed from nylon waste pulled out from the oceans, like fishing nets.

Courtesy of Panerai

Available in stainless steel, the 42 mm case features two signature elements of the original SuperOcean: a concave bidirectional ceramic bezel and a dial featuring oversized indices. Codesigned with Kelly Slater’s surf wear brand, the Superocean Heritage ’57 Outerknown is paired with a brown Outerknown single-piece strap crafted from ECONYL® yarn. The Superocean Heritage ’57 Outerknown is powered by the Breitling Caliber 10, a COSC-certified chronometer.

Available in stainless steel, the 42 mm case features two signature elements of the original SuperOcean: a concave bidirectional ceramic bezel and a dial featuring oversized indices. Codesigned with Kelly Slater’s surf wear brand, the Superocean Heritage ’57 Outerknown is paired with a brown Outerknown single-piece strap crafted from ECONYL® yarn. The Superocean Heritage ’57 Outerknown is powered by the Breitling Caliber 10, a COSC-certified chronometer.

Courtesy of Panerai

Breitling doesn’t just stop there in its commitment to produce materials in a more sympathetic approach to the planet. After all, enabling economic growth doesn’t have to come at the cost of the planet. Box and papers might be a huge contributor to the price of a watch today, but who’s to say that the box has to be wholly unsustainable? Together with the Solar Impulse Foundation, Breitling boosts the adoption of profitable solutions to protect the environment. Our new, upcycled, watch box even received the Solar Impulse Efficient Solution label for its sustainable re-interpretation of the traditional watch packaging.

A foldable and reusable box made from 100% upcycled plastic bottles, the modular alternative makes a bold step forward where other watch brands are still yet to explore, in a small, sleek size also means that the average distance a box travels is reduced by almost 30% – greatly reducing CO2 emissions. 

Leading by example, refraining from fuelling the greenwashing momentum swathing over the watch industry, Breitling watches all contain a blockchain-based digital passport, to ensure authenticity, access to the composition of the watch, and proof of ownership, completely diversifying the relationship between the wearer and the watch, bringing them closer together than ever before.

Share:

administrator

Scarlett is a writer, editor, and creative consultant specializing in art, fashion, culture and digital strategy. Drawing on her work from previous titles including Dazed, LOVE Magazine, The Perfect Magazine, AnOther and 1 Granary, as the Editor-in-Chief of The Next Hour, Scarlett is leading the editorial vision toward new territories providing an alternative lens of social commentary to recontextualize the world of watchmaking for the next generation.