Contact Information

The Next Hour Neuchâtel
Fbg de l’Hôpital 78
2000 Neuchâtel
SWITZERLAND

This is Greenwatch, a weekly insight into eco-friendly watch brands creating a space for a more sustainable future in watchmaking. 

How green are wristwatches? While it’s true that given the often hefty price tag, a watch harnessing a long lifespan, often becoming an heirloom, it’s eco-conscious capabilities don’t just stop there. While watch brands today are targeting the vital need to acknowledge their ecological footprint, this is often sought out through charitable allegiances and partnered campaigns for specific causes. 

The consumer demand for sustainability has forced brands to embrace, and with some haste, alternative approaches to lesser conscious history, which meant finally turning to watch materials. The advent of this came through watch straps and the soaring demand for plant-based methods that cause less harm and use less resources in the environment than leather straps. But what comes next?

Doing something eco-friendly once doesn’t decipher your commitment to being sustainable. In fact, it proves quite the opposite, viewing the world’s magnificent, and those that threaten it as transient. We don’t need another documentary or another speech from Greta Thunberg to make that clear – or maybe we do.

Proving that sustainable development isn’t just a one hit wonder, but eternal commitment. At the hands of Frederique Constant since 2002, the Swiss watch brand Alpina reflects on its output over the past year, to question itself: how can we do better? Close to nature and  close to its community: Alpina has always maintained an intimate and exclusive link between its native mountains, the Alps, and all its fans who climb the summits with their bare hands or ski down the slopes.

Back in 2021, Alpina responded to the demand for drastic environmental remodelling, producing three sustainable timepieces, made from existing components, produced as part of the Community Watch project, officially presented on December 11th, on International Mountain Day, and in support of the Salomon Foundation, which helps injured mountain professionals and their families.

Extending the spirit and inspiration of the first pastoral model, Alpina offers a new Alpiner4 Chronograph Automatic line with two other variations. The first one continues to pay tribute to the attributes of its predecessor: robust 44 mm steel case water-resistant to 100 metres with engraved, shockproof and anti-magnetic back, sapphire crystal, steel bracelet, bidirectional rotating bezel and 24-hour graduated flange. But the exercise of the “granite” nuance is pushed to the limit, with an all-new grey sunray dial. Offering multiple shades as it is oriented in the sun, it allows the red chronograph minute hand to stand out with perfect legibility, for greater precision and reading comfort. 

The third version is reminiscent of the Alpine forests, thanks to a bright and contemporary fir green dial. To complete the fruitful metaphor, the piece is worn with a bark-brown calf leather strap with off-white stitching. Like the other two models, this version is adorned with luminescent steel hands and is powered by the AL-860 self-winding movement, beating at 28,800 vibrations per hour and guaranteeing a 55-hour power reserve. Fostering a solid understanding of sustainability means going back to the drawing board and reconfiguring the relationship between the planet and product. Alpina lets you wear a watch, knowing that you can go and hug a tree proudly too. 

Share:

administrator

Scarlett is a writer, editor, and creative consultant specializing in art, fashion, culture and digital strategy. Drawing on her work from previous titles including Dazed, LOVE Magazine, The Perfect Magazine, AnOther and 1 Granary, as the Editor-in-Chief of The Next Hour, Scarlett is leading the editorial vision toward new territories providing an alternative lens of social commentary to recontextualize the world of watchmaking for the next generation.